The Unsold Mindset

The Unsold Mindset: Redefining What It Means to Sell
The Unsold Mindset: Redefining What It Means to Sell
The Unsold Mindset: Redefining What It Means to Sell

This title has a release date of February 21, 2023. See below for more information.

Written by: Colin Coggins, Garrett Brown

Publisher: Harper Business

The Unsold Mindset: Redefining What It Means to Sell Release Date

The Unsold Mindset: Redefining What It Means to Sell releases February 21, 2023

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The Unsold Mindset: Redefining What It Means to Sell Release Date

00DAYS

February 21, 2023

The Unsold Mindset: Redefining What It Means to Sell Release Date

The Unsold Mindset: Redefining What It Means to Sell released on February 21, 2023.

The Unsold Mindset: Redefining What It Means to Sell Synopsis

What if the greatest salespeople on the planet are the opposite of who you think they are?

Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products. Yet when people hear the word “sales” they think of an overly confident, articulate extrovert at best, or, worse, a pushy, know-it-all huckster. Because of these misperceptions, when they find themselves in a situation where they need to sell, they feel compelled to put on the persona of a “good salesperson.” But there’s a disconnect between who we think good salespeople are and who they actually are. In any room, they’re not the most self-confident, they’re the most self-aware. They’re not the most sociable, they’re the most socially aware. And they don’t succeed in spite of obstacles, they succeed because of obstacles.

Colin Coggins & Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in between in hopes of understanding why they’re so extraordinary. They found that as different as all these incredible people were, they all had an eerily similar approach to selling. It didn’t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extraverted, jovial or stoic – they were all unsold on what it meant to sell and unsold on who people expected them to be.

The Unsold Mindset reveals a counterintuitive approach to not just selling, but life. This book is not about “building rapport,” “objection handling,” or “trial closes.” It’s a journey toward an entirely new mindset — because the greatest sellers on the planet aren’t successful because of what they do, they’re successful because of what they think.

Being a good person and a good salesperson aren’t mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.

Genre: Nonfiction, Self-Help

Garrett Brown
Garrett Brown

Looking for the next Garrett Brown book? Check out other new and upcoming Garrett Brown releases!

Colin Coggins
Colin Coggins

Looking for the next Colin Coggins book? Check out other new and upcoming Colin Coggins releases!

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